Name: Rebranding Senior Living: Changing Perceptions of Aging
Start: 2025-10-01T12:00:00-0400
End: 2025-10-01T13:00:59-0400

The way we talk about senior living can shape how people feel about it, sometimes for a lifetime. In this session, Molly McCormick, Director of Marketing at FIVE19, will help us explore the questions that reveal how residents want to see themselves reflected in your marketing. She'll also share keywords many organizations avoid, along with how those words can actually be reframed to inspire connection instead of misperceptions.

She'll walk you through real-world examples and fresh ideas for balancing traditional approaches with modern branding, so your message lands with clarity, respect, and heart.

You'll leave knowing how to:

Choose the channels and formats that reach the people you want to connect with.
Share stories that reflect how older adults want to see themselves.
Combine creativity with strategy to make your communications more powerful.

By the end, you'll have practical ways to tell your organization's story in a way that builds trust, changes perceptions, and helps people say, "This feels like home."

About the presenter:
Molly McCormick has spent over a decade helping to conceptualize, develop and launch marketing strategies that drive long-term results. A firm believer that decisions should be made with "both sides of the brain," Molly takes an analytical, strategic approach that is fueled by creativity. She brings a curious mind, an active imagination and creative drive to her role as FIVE19's Director of Marketing.

This program is offered in partnership with LeadingAge Virginia.